Columba Visual Identity Development
A fellow graphic designer working for Yellowwood (at the time) called me in to brief me on developing a visual language for an organisation known as Columba. Based in the UK, Columba has a logo and a visual language that has been implemented overseas. The South African branch of their group did not have a cohesive visual language or web presence. My task was to develop a unique language for this brand that would speak to a South African audience. This needed to be rolled out to print as well as web and mobile applications. Below is a selection of conceptual artwork I developed and presented for this project.
Art Direction, Branding, UI/UX
Yellowwood (TBWA group, Johannesburg) design initiative for Columba Leadership